Online presence is essential for all business today. Your online presence creates brand awareness, increases accessibility and creates connections all which increases customers and business growth. This article will help you on how to increase your online presence.
Always make sure your website is user-friendly. Keep pages simple and showcase your work (like testimonials), not just your listings. Whether you are developing a new site or updating your existing one, it always pays to ensure that it is correctly optimized and that its user interface is user-friendly. This extends to it being responsive meaning that it is ‘mobile friendly’. Having a website that is responsive allows you to reach more customers and rank higher in Google. First impressions count, so it pays to also ensure that your content is free from spelling and grammatical errors as well as being concise.
Remember, don’t just be active, but interact! Interacting with customers through social media is one of the best ways to develop your presence online. If you’re just getting started, focus on one or two channels that can help communicate to the audience. An emerging trend in social media for real estate agents is the use of Instagram over other forms of social media such as Facebook and Twitter. Instagram is so much more than just a photo sharing app. Many leading agents overseas are making use of it by posting video tours of properties, showcasing testimonials (visually) and utilizing the map features to make potential purchasers aware of open for inspections.
It’s no secret – Guest posting can help increase traffic to your agency’s website. You or your staff can look into writing short articles for either newspapers or one of the many other publications or websites centered around the real estate industry. To begin with, you could also engage with the public on the countless forums online where people seek advice. Having this type of content, linked to your agency on the web will not only increase your online presence but will also build trust and confidence in your brand.
It’s all well and good to go about building up your online presence, but how do you know if it’s actually working? You’ll know if you’re tracking your progress. You need to keep track of things like sudden spikes (or drops) in traffic to your website, or likes to your FaceBook page. If you’re not tracking these sorts of things, then you won’t be able to recognize WHY it’s happening. It’s vital to learn what efforts are working best for your agency
An emerging trend: your agency’s own, custom mobile app. Gain an advantage over other real estate agencies and impress customers and potential buyers. Having your agency’s own app will generate not only greater exposure for your listings, but also for your brand. All while providing customers and potential purchasers with an experience like no other. Having your own app, complete with agency name and logo, with all your listings and loads of other information submitted to both iOS and Google app stores will greatly boost your online presence. Check out our features to see what’s included.