Does your agency need a mobile app?


Some believe that a well designed website is all they need to build a strong presence and maintain their success online. While a website is a must-have tool to market products, services and to promote your real estate agency, having a mobile app is often a quicker and easier way for customers to access your service online. PLUS, it’s a tool that your competitors probably haven’t even thought of yet.

Did you know?

  • People are now using mobile phones for than computers.
  • Customers prefer using a mobile app six times more than a website.
  • Over 80% of smartphone users use their phones to research make purchases.

So, why does your real estate agency need its own app?

Build brand recognition for your agency

A mobile app for your real estate agency can greatly contribute to your brand awareness. We’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

  • Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
  • Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and or use your service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

Offers much Faster and Smooth Experience

Mobile apps provide a more comfortable and quicker way of browsing than the traditional websites; this ensures users get a faster and a smooth operation when using their phones.

Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. If your agency has a mobile app and the competition doesn’t, you’re going to get noticed for it. If potential customers (like vendors) are trying to decide between your agency and a competing agency, you can bet they’re going to look at all factors. The convenience of a mobile app may very well help them make that final decision. Moreover, it’s a chance to show your potential new vendors that your agency is ‘ahead of the rest’ when it comes to technology.

Reach a larger audience

Some people prefer their computers. Others hate remaining stationary. They’re always on the go. Some of them won’t ever hear about your agency because they just don’t have the time or the patience to browse. In this way, mobile apps appeal to people in ways a traditional computer simply can’t. That’s the beauty. You can develop a persona for your business that will appeal to a larger number of people. The younger generation, for instance, may see a billboard about a business and think nothing of it. If they run across a trendy and functional mobile app for the same business, however, they’ll start to remember you.

This is just some of the ways a mobile app can help your agency. Contact us today to learn more about how your real estate agency could benefit from having its own custom, branded app. Designed, developed and submitted to both the Apple and Google app stores.